Scout,
This is real pee, I talked to the owner the other day on the phone. This product is collected daily, it is then frozen immediately. He claims if not immediately frozen bacteria will grow and destroy the pheromones that deer produce while in heat.
He said they will give the deer a drug to make them go into heat early and then collect the pee. This product will not be for sale until mid-oct. right before the rut. He claims it is the freshest scent on the market. It is sold frozen.