blake
Life Member
NEWS:
From the Iowa DNR:
Campaign Reintroduces Thousands to Fishing
DES MOINES - Residents throughout Iowa are rediscovering the simple, affordable thrills of boating and fishing, thanks in part to the marketing efforts of the Iowa DNR to bring lapsed anglers back to the sport.
Iowa is one of 32 states participating in a direct mail marketing program coordinated by the Recreational Boating & Fishing Foundation (RBFF). Now in its second year, the program is designed to increase fishing license sales and generate awareness of local conservation efforts that the sales help fund. More than 125,000 Iowa residents have received postcards so far in May, and will receive a reminder to buy their fishing license and go fish in June.
In 2008, the direct mail program resulted in more than 12,000 fishing licenses and permits in Iowa. Based on these results, the direct mail program has contributed more than $113,000 in net funding for fish and wildlife management efforts.
"This year's program kicks off at a time when many people are seeking affordable getaways," said RBFF President and CEO Frank Peterson. "As they discover fishing and purchase licenses, these sales will help generate the funds needed to preserve our nation's natural resources. We're thrilled to have Iowa participating in this year's campaign, and can't wait to see more people enjoying the outdoors as a result."
Launched in March 2008, the three-year Direct Mail Marketing Program aims to recruit and retain lapsed anglers and generate awareness of the connection between fishing license sales and conservation efforts.
"Last year's program helped us bring numerous anglers back to fishing, and we're confident we'll see even more growth in license sales this year," said Joe Larscheid, chief of the DNR Fisheries Bureau.
About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.
From the Iowa DNR:
Campaign Reintroduces Thousands to Fishing
DES MOINES - Residents throughout Iowa are rediscovering the simple, affordable thrills of boating and fishing, thanks in part to the marketing efforts of the Iowa DNR to bring lapsed anglers back to the sport.
Iowa is one of 32 states participating in a direct mail marketing program coordinated by the Recreational Boating & Fishing Foundation (RBFF). Now in its second year, the program is designed to increase fishing license sales and generate awareness of local conservation efforts that the sales help fund. More than 125,000 Iowa residents have received postcards so far in May, and will receive a reminder to buy their fishing license and go fish in June.
In 2008, the direct mail program resulted in more than 12,000 fishing licenses and permits in Iowa. Based on these results, the direct mail program has contributed more than $113,000 in net funding for fish and wildlife management efforts.
"This year's program kicks off at a time when many people are seeking affordable getaways," said RBFF President and CEO Frank Peterson. "As they discover fishing and purchase licenses, these sales will help generate the funds needed to preserve our nation's natural resources. We're thrilled to have Iowa participating in this year's campaign, and can't wait to see more people enjoying the outdoors as a result."
Launched in March 2008, the three-year Direct Mail Marketing Program aims to recruit and retain lapsed anglers and generate awareness of the connection between fishing license sales and conservation efforts.
"Last year's program helped us bring numerous anglers back to fishing, and we're confident we'll see even more growth in license sales this year," said Joe Larscheid, chief of the DNR Fisheries Bureau.
About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.