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Iowa Football Coach Hayden Fry in 1979:
Fry turned his attention to changing a losing attitude and starting new traditions at Iowa. Hayden would not celebrate close losses or moral victories. He hired a marketing group to create the Tigerhawk, a logo to represent the University of Iowa. Since both shared the colors of black and gold, Fry gained permission from the Pittsburgh Steelers, the dominant NFL program of the time, to overhaul Iowa’s uniforms in the Steelers’ image. Fry had the team "swarm" onto the field together as they left the locker room, holding hands in a show of solidarity.
Fry turned his attention to changing a losing attitude and starting new traditions at Iowa. Hayden would not celebrate close losses or moral victories. He hired a marketing group to create the Tigerhawk, a logo to represent the University of Iowa. Since both shared the colors of black and gold, Fry gained permission from the Pittsburgh Steelers, the dominant NFL program of the time, to overhaul Iowa’s uniforms in the Steelers’ image. Fry had the team "swarm" onto the field together as they left the locker room, holding hands in a show of solidarity.